Brand Reputation represents the set of perceptions, opinions, attitudes and actions by consumers and all stakeholders, towards a company and expresses the ability to be recognized as reliable, truthful and authentic with respect to the values and culture it communicates.

It is a value built over time, consistent with the long-term strategic plan.

Evolving from a culture of compliance to proactive brand reputation management, through engagement with different Stakeholders, can bring numerous benefits, including attracting investors, retaining talent, achieving greater process efficiency, educating and retaining customers, and, last but not least, gaining a sustainable competitive advantage.

Consulnet, working on management systems with a vision of an integrated business ecosystem, supports companies in creating a brand reputation recognized for its responsibility for sustainable and long-term development.