Brand Reputation represents the set of perceptions, opinions, attitudes and actions by consumers and all stakeholders towards a company and expresses the ability to be recognized as reliable, truthful and authentic to the values and culture it communicates. It is a value built over time, consistent with the long-term strategic plan.

The evolution from a culture of compliance to proactive management of brand reputation, through engagement with different stakeholders, can bring numerous benefits – including attracting investors, retaining talent, Achieving greater process efficiency, customer education and retention, and gaining a competitive advantage.

Consulnet Italia, working on management systems with a vision of an integrated business ecosystem, supports companies in creating a Brand Reputation recognized for its responsibility for sustainable and long-term development.